Many advertisers delve into the world of Pay-Per-Click (PPC) marketing (sometimes known as Cost Per Click or CPC) without realizing the analytical data available to them. And thus not realizing the simplicity to finding the correct amount of money to place on your bids. With the simple equation listed below, you will never have to worry about overspending on your campaigns again.
A client once said to me, "It is not the cost of any marketing that concerns me, it is the return that I receive for the cost. That is the important part." It doesn't matter if you spend $5 or $50,000, if you are not getting your expected return, it is wasted money no matter how much or how little is spent.
A very common scenario that many marketers do is to look at what their top competitors are bidding and aim to beat out their bid. And others set their aim on the number 1 position and want to be there no matter what the cost. Number one is a great place to be… but not when you are losing money for the effort. Do the numbers before you begin:
