We all know that it is coming, but when will Bing results will be visible on Yahoo?
As of a few weeks back, Yahoo appears to have been testing Bing results for quality. Therefore, periodically, the users will be getting listings coming from Bing (using MSN Live Search) instead of Yahoo’s in-house search engine. A recently available post indicated that as much as 25% of results on Yahoo come from Bing, so for people who get large volume traffic either from Bing or Yahoo, there can be a noticeable difference in traffic from these engines.
Web sites which have obtained greater results on Bing, than Yahoo, historically are now noticing improved “Yahoo” traffic. Conversely, individuals who do badly on Bing but effectively on Yahoo may discover a contrary result. Among the crucial issues in planning for Bing’s full takeover of Yahoo search results is the fact that Bing and Google have very similar ranking factors. Ordinarily, not much attention has been paid to Bing in search because it had the #3 share in the search market and hovered in the 10% range whilst Google still gets around 65% of the search engine share of the market. With the addition of Yahoo, this makes Bing a more important goal for SEO, but the problem with Bing SEO is that it's tougher to pin down despite its similarity to Google. We have seen cases when people have done very well in Google and Yahoo, but poorly in Bing, and the majority of just about all major SEO companies will be biased towards Google because of its share of the market. We've also observed a number of cases where individuals get excellent results in Bing and Google but suffer in Yahoo, therefore these users will be the primary beneficiaries of the change.
Exactly what should you consider for Bing? First, you should look to your Google rankings. If you are doing well in Google, you should consider just how much you want to chance by making alterations for what is still going to be the secondary combined presence in search. If you are not succeeding in Google then this can be an additional reason to take more action. Overall, Bing utilizes website link popularity and page content in the same way that Google does, but does not appear to separate out back links for quality in the same manner. Consequently, low-quality links can do more for Bing results, but will possibly have a neutral or even negative impact on Google rankings. Bing also appears to provide more credit to keywords in URLs and domain names, and still has a particular preference for fresh new content similar to MSN/Live search. Adding some new webpages with a decent detailed URL structure might be one way to obtain more rankings on Bing, and so long as those webpages are designed correctly, they will most likely help in Google also.
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