Many other web sites automatically aggregate news and information based on your friends likes or shared information such as Digg, Reddit, Facebook and many more. So the technology is not new, but the implementation on LinkedIn is new. This makes it very relevant for Business to Business marketers.
What does the launch of LinkedIn Today mean for the B2B marketer?
LinkedIn is a massive social network and has a robust following among b2b users and companies. It is the largest business focused community in the world. If your business sells to other businesses, or even to individual business people, you should be getting the most out of LinkedIn Today that you possibly can.
Be active on LinkedIn. Now that they have implemented a news curation service, it is even easier for your message to spread virally throughout your industry on LinkedIn. Continue to build your relationships on Linked. Regular status updates as well as participation in Groups and Answers will help you along this path.
Add LinkedIn share buttons to your website. This is a new addition to LinkedIn and was launched late in 2010. Working similar to the like button for Facebook and other widgets for services like twitter, etc... LinkedIn's button will appeal to the B2B crowd that prefers a more professional approach to their shared content.
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