Why do I need a blog for my business?
A business blog is a great way to market your services and engage your customers. It is not always the cheapest but it is very cost effective, especially if you do it on your own.
What should I write about in my business blog?
Blog about what you know, what you are passionate about, blog about your industry. Be a leader in your community. If you’re going to create regular and meaningful content, you will need to blog about a topic in which you’re knowledgeable, thoughtful and passionate. If you do not meet all 3 of these criteria for your industry then you most likely have a larger problem that blogging will not solve.
How do I get started?
There are many systems to get you up and running from WordPress, Tumblr, Blogger, etc... Choose one and run with it. They all have pros and cons. We use Drupal because we like the flexibility that it brings if we want to expand our site beyond just the blog and build a community. WordPress has an easy install and tons of free plugins to get you started and can easily manage a very advanced blog as you grow.
How do I get vistitors to my blog?
Share your posts on social media like Twitter, LinkedIn and Facebook. Comment on other blogs. Cover topics in your industry. Network online.
In short, you blog for marketing purposes and in order to achieve this goal, you need to become THE information resource for your target audience. Think less like an advertiser and more like a publisher.
Post new comment