Many times I am asked about the difference between PPC (Pay-per-click) and Organic SEO, (sometimes referred to as natural SEO). Actually, many times the individual asking the question doesn't really know what they are asking. We discover that they are interested in ranking for keywords on search so it comes to natural SEO and Paid Placements.
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As a South Florida SEO blog, we are always researching relevant key phrases for our industry. These key phrases for most businesses are generally kept close and private (if possible) and our structure is quite the same. That being said, it is not too difficult to figure out some key words and phrases for just about any domain based on the URL and the content of the site. For instance, since our domain name is www.SEOFortlauderdale.com, it doesn't take a rocket scientist to figure out that we are probably targeting terms associated with SEO and Ft. Lauderdale. |
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Should you take on the task of SEO by yourself or should you pay someone to do it for you? This is an age old question which really requires a truely diplomatic answer. "It Depends" |
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Search Engine Optimization (SEO) is a rapidly growing field which is swiftly becoming known as one of the most notable methods for businesses to ensure a maximum Return on investment in a realistic time period. Nevertheless, like the beginning of the world wide web, a lot of companies recognize that they want SEO, but do not understand how to build a powerful, committed team to drive natural and organic visitors. |
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Several years ago... And I know in internet time, that seems like forever, but hear me out. AOL accidently released some information about the click rates for the top 10 positions in their search results. The sample size is large enough and broad enough that we can infer that this average holds true across many verticals and most likely this data is still relevant today. |
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We all know that it is coming, but when will Bing results will be visible on Yahoo? As of a few weeks back, Yahoo appears to have been testing Bing results for quality. Therefore, periodically, the users will be getting listings coming from Bing (using MSN Live Search) instead of Yahoo’s in-house search engine. A recently available post indicated that as much as 25% of results on Yahoo come from Bing, so for people who get large volume traffic either from Bing or Yahoo, there can be a noticeable difference in traffic from these engines. |
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Our favorite SEO team over at SEOmoz.org posted this SEO Pyramid whiteboard Friday video almost 2 years ago, but it still applies very much today. This still shows that "Content is King" and has been since the web began in the 1990's. (or whenever Al Gore invented the internet) |
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Everyone has their own approach to SEO. Whether you are optimizing your websites for clients or your own internal business, there are several factors which should always be taken into consideration. Many times the basic 4 elements of a successful SEO campaign are done without even realizing it, or (in worst case scenarios) they are ignored or skipped. However, knowledge is power and it is of benefit for everyone working in the industry to be able to communicate to their client (or their boss) exactly what they are doing and why. |
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If you are using google webmaster tools (and you should be), then you may have noticed a nifty new feature for new notifications if there is a change in the number of crawl errors that your site is experiencing. On Monday July 26, 2010 Google revealed on their official webmaster central blog, that they have implemented a new notification feature. |
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Back in 2008, Google's Matt Cutts revealed on his Blog, how webmasters can easily find back links to their websites that they may have not even known existed. The technique is freely available to anyone. It is open for anyone using their Google WebMaster tools. Right within Google’s dashboard, there is a field for web crawl errors. |
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