SEO Fort Lauderdale

If you are like me, you probably have a few domains (ok maybe several hundred) that you own but have not yet developed. Whenever you register a domain with a registrar (like Godaddy), if you don't do anything with the domain right away, the registrar will park the domain on one of their landing pages. This landing page, serves up ads for the registrar. Meaning that if some happens upon your domain and actually clicks an ad, the registrar makes money, NOT YOU.

It doesn't cost them anything to set this up and it is a default setting which you, as the current owner of the domain, can easily change.

In the past Google's Adsense Program offered an easy alternative to setup your own domain landing pages.

All you had to do was add your undeveloped domain to the system and then point to their nameservers. Then if someone stumbled upon your domain, it would show your ads and you could collect any revenue.

Search engine optimization is not easy for any website, even more so for e-commerce websites which tend to be highly competitive. No matter what you are selling online, chances are you have a competitor directly competing with you. The internet levels the playing field and your competitors can be anywhere and any size.

Here are 10 SEO tips to help you tackle your e-commerce site's SEO so you can rank higher in search engine results, and get more visitors, customers and ultimately sales for your business. Most of these tips will be applicable to just about any other type of website, too.

Raven Tools (our current favorite SEO app) has compiled a very useful list of other very useful lists for anyone involved in SEO, Search Engine Marketing or Internet Marketing.

The Ultimate Tools has great resources for:

• Professional Blogging
• PPC advertising
• Social Media Advertising
• Online Public Relations

Great websites, tools and ideas to spread the word about your products and/or services online.

Check out their post at the link below:

raventools.com/blog/ravens-ultimate-lists-for-internet-marketing/

SearchEngineLand.com is a wealth of information for the SEO professional as well as the small business looking to compete (and maybe even the enthusiast?). Last month they posted a list of the top SEO articles written for 2011. I am reposting here for quick indexing so that I can find these and reference them in the near future.

While I admittedly have not read through all of these (or even glanced at some so far), my understanding of Search Engine Land lends me to believe that there are many great take aways waiting to be had in this list. And knowing how quickly things change in the world of Search Engine Optimization, these articles have a limited shelf life so get to them quick.

Many advertisers delve into the world of Pay-Per-Click (PPC) marketing (sometimes known as Cost Per Click or CPC) without realizing the analytical data available to them. And thus not realizing the simplicity to finding the correct amount of money to place on your bids. With the simple equation listed below, you will never have to worry about overspending on your campaigns again.

A client once said to me, "It is not the cost of any marketing that concerns me, it is the return that I receive for the cost. That is the important part." It doesn't matter if you spend $5 or $50,000, if you are not getting your expected return, it is wasted money no matter how much or how little is spent.

A very common scenario that many marketers do is to look at what their top competitors are bidding and aim to beat out their bid. And others set their aim on the number 1 position and want to be there no matter what the cost.  Number one is a great place to be… but not when you are losing money for the effort. Do the numbers before you begin:

This week, Google announced the availability of real time data tracking through Google Analytics . Google's Real-Time Analytics will provide reports that display what’s happening on your site while it actually is happening.

According to the team at Google,  the new Real-Time reports can be very useful. Some of the applications are: 

Well summer is almost over and I noticed that I have not had a chance to post much on this blog lately.

Maintaining several personal blogs and several business blogs tends to be very time consuming. Not to mention client work (that keeps getting in the way).

As usually in the internet business, we have been experimenting with different publishing platforms. Our most recent over the past year or so have been:

• Drupal
• WordPress
• Weebly
• DevHub

We are experimenting with these right now because of the access we have and of course the knowledge gained over the past few years (particularly with Drupal and Wordpress).

We have been busy launching some new websites on all of these platforms and we are really enjoying Wordpress at the moment. www.hollywoodmargaritaville.com was launched in about 2 hours. Analytics, Adsense and all other site configurations included. This was just not possible in the past. And the ability to grow and scale the site is huge. Maybe not as much potential as Drupal, however to setup everything that was done on the Hollywood Margaritaville Beach Resort website on Drupal would have taken at least 5-8 hours. Huge difference there.

Back in March of 2011, Google announced their new +1 button which would show up in the search results. This new button would allow you to "like" a web page that shows up in the results and thus give it a vote in favor of the search term you are querying.

More recently however, Google has announced that the +1 button can be used on any website. They have some code that you can add to your page and the button will appear for your visitors to vote in your favor. This can be another signal that Google will use in their coveted and complex ranking algorithm to display search engine results pages (SERPs).

Evan Gilbert from Google states:

Adding +1 buttons to your pages is a great way to help your content stand out in Google search. By giving your visitors more chances to +1 your pages, your search results and search ads could show up with +1 annotations more often, helping users see when your pages are most likely to be useful.